Skip to main content

Pearl of the Orient

Movies Preview

movies
Pearl of the Orient


Published 1955


Astonishing film on Coca-Cola and the Philippines:

Stock shots:
dancing in costumes; dancing between sticks on the ground; cartoonish like map of the Phillipines; rice farming: workers with straw hats in rice paddies; manufacture of hemp; urban scenes with period vehicles; musicians playing stringed instruments;

Many outstanding shots of people gazing adoringly at bottles of Coca-Cola

Coca-Cola passed out to rice farmers; smiling Filipinos standing around drinking bottles of Coke. lounging people;
sugar cane cutting with machetes; sugar mill; people at various leisure activities (tennis, pool side lounging) sipping Coke. Coca-Cola factories in nine different locations are shown. Coca-Cola bottling plant; beautiful shots of glistening bottles being passed through shining machinery;

Coca-Cola delivery trucks and local horse-drawn vehicles and boats; bottlemaking plant in Manila; glass bottles being formed into the distinctive Coca-Cola shape;
central plains of Luzon; San Miguel brewery in Manila;

Shots of thousands of bottlecaps; giant oil refinery vats; sign-making (by screening) of Coca-Cola signs; beautiful neon sign Coca-Cola; Filipino flag waving in the breeze; Filipinos playing basketball at an outdoor court; Filipino children smiling, laughing and applauding (group shot); playing softball; sepa (sp?) game (looks like kind of an elegant hacky-sac game); playgrounds; hospital building exterior; fiesta, statue of Jesus being carried through the streets;

Filipinos eating a roasted whole pig; Woman in evening gown lip syncs very badly in a language other than English;

Voiceovers:
Workers: "take time out to enjoy the pause that refreshes with Coca-Cola a refreshing drink of highest quality."

"Made in the Philippines by the people of the Philippines for the people of the Philippines. "

"Long ago, long before the war, the taste and quality of Coca-Cola won its way into the heart of everyone and continues today to be an accepted desired refreshing custom of people from everywhere throughout the land."

"Pure cane sugar: one of nature's most nutritious and quick energy-building foods."

"This then is the story of refreshement, of Coca-Cola a quality product, pure and wholesome. A story of a friendly product, delicious and refreshing. A story of partners in progress with all Philippine industry providing employment for thousands of people in many industries, contributing to the progress of the country, and in the future as it always does, Coca-Cola will continue to bring more pleasure, more enjoyment to more people everywhere and Coca-Cola is everywhere in the Philippines."


Producer Handy (Jam) Organization / Premiere Productions, Manila, Philippines
Sponsor Coca-Cola Company
Audio/Visual sound, color

comment
Reviews

Reviewer: Spuzz - favoritefavoritefavoritefavorite - November 5, 2016
Subject: Coke and Hemp!
Once again, I have to say that i've been watching waaaaay too many movies, as this is a better edited version of another film on here.. "Member Of The Family" which essentially tells the same thing, but what makes this one ("Pearl") is the better glimpse of Phillipine Culture. But again, this IS another shill for coke, you can drink it anywhere! At a pig roast, at the hospital (!) and most deliriously, while you're working the rice paddies! Pretty wild. Reccomended!
SIMILAR ITEMS (based on metadata)
Prelinger Archives
by Handy (Jam) Organization / Premiere Productions, Manila, Philippines
movies
eye 17,009
favorite 23
comment 4
favoritefavoritefavoritefavorite ( 4 reviews )
Prelinger Archives
movies
eye 236
favorite 2
comment 0
Prelinger Archives
by Shilin (Alan) Productions
movies
eye 312
favorite 1
comment 0
Prelinger Archives
by Magna Films for James B. Rendle & Assoc.
movies
eye 233
favorite 1
comment 0
Prelinger Archives
by Orth (Fred W.)
movies
eye 260
favorite 1
comment 0
Prelinger Archives
by U.S. Bureau of Reclamation in collaboration with Six Companies, Inc. and The Babcock & Wilcox Company
movies
eye 246
favorite 1
comment 0
Prelinger Archives
by Encyclopaedia Britannica Films
movies
eye 926
favorite 5
comment 0
Prelinger Archives
movies
eye 412
favorite 1
comment 0
Prelinger Archives
by Davis (Sid) Productions
movies
eye 614
favorite 4
comment 0
Prelinger Archives
by Handy (Jam) Organization
movies
eye 475
favorite 2
comment 0